Tuesday, December 10, 2013

What's in a Name?

Many people I work with find it hard to choose a business name. I remember when leaving BT having a conversation with a colleague about this. Since she was an excellent coach she got me to think about what I was known for and what I did best. On further exploration it was obvious that my name would be important and I had an unusual mix of both business skills & personal development skills. So the name was born 'Andy Britnell Business & Personal Development'. Does what it says on the tin! It's also stood the test of time apart from being slightly too long for various admin situations! My second business name was from a client "See a Man About a Blog", She told me that she said this to friends when she came to me for coaching. The main reason I chose this was that it was humorous, easily remembered and said what I was about. So there is a couple of suggestions and Strat-Talking take up the baton and give some more useful ideas to get your brand or business name right.

http://strat-talking.com/naming-and-branding-your-business/

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