The Value of Executive Coaching
People use coaches for improving their ability at sport - why not improve your business skills with an executive coach?
It is my belief that business growth is linked to personal growth. Man is a creature of habit. Unless we identify and change habits that create negative results the person and business will not move forward.
As a professional executive coach my aim is to help you adopt useful habits that increase your chances of winning.
Some coaches aim to solve immediate problems and this can be a useful tactic to deal with small issues. However my belief is that to create lasting change in someone there is a need to go deeper. That is why I offer an executive coaching journey lasting at least six months.
The reason for this is that often change is attempted at the wrong level. It's like when the Queen visits an organisation or building. Suddenly there is a flurry of activity while the maintenance people get their brushes out, the cleaners have a good spring clean and everything is made spick and span. This is dealing with the environment only and I'm sure the Queen must think that every office smells of new paint!
But as we all know just painting the walls does not change the culture, behaviour, competencies, values, beliefs or identity of an organisation. It just takes away the visible scuff marks and leaves a bit of an unpleasant smell behind.
Some people tackle things at a competency level by sending staff on training programmes - quite often this is what I call 'Sheep Dip' training. Dip your staff in a quick and dirty training solution and hope that something sticks! More often than not what is learnt will be taken on board by some self directing people but most use it as an excuse to get out of the office for a few hours.
To really make change happen executive coaching needs to tackle changes in behaviour, values and beliefs. This type of change work doesn't happen overnight. It takes a while to understand what makes someone tick, what their blind spots are, what their unique purpose and motivations are and what they see themselves achieving in the future.
Andy Britnell - Executive Coaching
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